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Online internet marketing - The goal for you should be to earn $25-50,000 your first year writing content for the web.

The methods taught here are designed to create a residual income that can continue to come in for months and years to come from work done one time.

Best of all, this information and training is completely free for those who would prefer a crash course in the most effective methods in the internet marketing industry.

It is no joke, thousands of individuals, families and businesses are writing a ton of content for the web.

How do they make money with this?

NICHE MARKETING!!!

In this brief and to the point sales and marketing guide, I will share with you the most valuable information that I've learned in my decades of sales and marketing experience. The first thing to remember is that everyone develops their own niche over time and you may or may not experience success with the exact same details that are presented in this manual, but overall the big picture and the basic principles are time tested and shown to work with new salespeople and more experienced alike.

Now I know that if you have had any experience with any kind of successful sales or marketing organization of your own or otherwise, you are most likely familiar with some of the more played out sales techniques that we are taught through the most popular books written by big name pros like Zig Ziglar, Tom Hopkins, Brian Tracy, Levinson etc. This guide is not meant to be a substitute for these more detailed and widely published efforts.

What this guide is intended to do is give you a few quick techniques you can use to experience immediate and consistent results in your sales and marketing effort.

Here there are several forms of sales and marketing

SALES

• Face to face direct selling (Inside and outside)
• Group demonstration and public speaking
• Telemarketing

MARKETING

• Direct response mail
• Internet

FACE TO FACE SALES

With face to face selling, the important thing to remember is that you have complete control. Remember not take anything from anyone. Always keep conversations moving in your direction. Remember, it's probably a lot harder for them to turn down your offer than you think.

People want to see value and if you've got a sales background, you already know that you need to build value in the customers mind appropriate to what you are selling. For some people that may be a monetary value and for others in may be a sentimental value. In fact, the more expensive what you are selling actually is, the more it appeals to the sentimental values of a customer.

When we go out to buy a car for example, if you were buying a bottom of the line, basic model car, you'd likely be concerned with the actual and practical uses and applications of that car, whether you want something economical or that has a lot of space for a large family etc.

On the other hand if you are going to shop for a brand new Mercedes or other luxury brand, you are probably not thinking about gas mileage, space or any such matter. More likely, you can't wait to see the look on peoples faces when they see you in this obviously expensive brand of vehicle.

Thus when selling pricey models of automobiles, expensive lines of clothing or an expensive vacuum cleaner for that matter, you want to make the customer feel like their choice in your product or service is going to boost their status.

For example, even just at a hand car wash in a high end business community for example. When people you may work with and know see that you don't just have a clean car all the time, but they actually see your new car on display on the side of the road at the local car wash and they think "Wow, Bob can and does spend the money required to get his car detailed by hand each week! What a cool guy!"

Do you think that the appeal of the car wash is in the price and quality of the cleaning? Probably not so much as it is convenient and popular amongst his peers. This added convenience makes him feel like he's got more time to do "other things" and now he's got life easy and his friends and co workers can see it. This is part of his image at this point.

That's just a car wash and you can probably guess how Bob dresses and what kind of car he drives. He dresses to impress and he drives a Hummer. Not because it saves him on gas or because he's always towing military gear but rather because it makes him feel more in control. More independent. Stronger.

This is the mindset of the customer when you are talking high price. On the other hand when you are at the bottom end of the price spectrum, you probably want to appeal to practical benefits, such as motor life or trunk size or mileage.

BOTTOM LINE: If you want to make more money, appeal to emotion, justify with logic. This is how your customers buy.

WHEN ASKING FOR THE MONEY IN ANY SITUATION...There are several key things you can do to make it easier and more effective. The close of a sale is early, often and late. You already know this, but what are some ways we can actually apply these early closes without alienating our customers?

GET COMMITMENTS THROUGHOUT PRESENTATION - Find out what holds your customer from buying. Ask them, if your product or service meets that condition, is this something that they would like to have. For example good things to say when asking for commitments include:
"So what do you think John, if the product was able to perform like this all the time and it was affordable, do you think you'd get one?" or during a close, if the prospect puts you off and procrastinates, you can ask them what would hold them back. Typical answers include either one of 3 basic objections. They want to think about it, they have a spouse or partner to discuss with or they simply can't afford it.

PREPARE YOUR CUSTOMER FOR A HIGH PRICE - Before actually introducing pricing or exact pricing to a customer, find a hot button, something that the customer seems impressed with about your product. Telling them everything about the product except the price. Make statements that induce price asking. When they do ask "So how much is it?", use an inflated figure, say if you're selling a real nice leather sofa living room set, in a showroom, you could state that they can get the whole living room set for say less than $10,000. Even though the set may actually sell for only $3500...you use that inflated figure as a sticker shock desensitizer. In most scenarios, you'll probably want to state this ridiculous price laughingly, in other cases, you may want to use it in an "Honest mistake" approach when you do get them down to the table. Be sure to use a price that is not so high that they don't think it's a possibility. You want your prospect to almost wonder, even though you seemed to be kidding. They will likely think "OK he's joking about that price, but maybe the real price isn't that much lower." In fact, your prospect may think that you are joking but the price is still going to be at least half that amount. In the case of the sofa, that would still be $5000. Finally when you do get to the actual price and you are able to say your whole set is only $3,500, your customer may be quite relieved and much more vulnerable and apt to buy at that price. The idea is to actually build the value in the mind of the customer. Some customers, simply are not aware of what your product cost. If you can show them some clear benefit to your product, they will ask you how much it is.

Slater Marketing 2007 - Online Internet Marketing Guide